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CEO Keynote Speech: How To Write A Great Keynote Speech Like A Pro

Are you the president, CEO, director, or manager of your organization? And are you looking for tips and ideas to help you write and deliver a memorable and inspiring keynote speaker?


If you answered yes to that, then you are at the right place at the right time because I am going to share with you everything you need to know about writing a great keynote address.




So, please stay tuned. 


Imagine turning on your email to see a message from a renowned organization asking you to give a keynote address at their annual convention! They have chosen you because of your experience and expertise in your chosen field or career.


You most likely would be excited to read that note or letter. But your excitement can soon fizzle out when you suddenly realize that you are new to this game. Will you give in or try to make this work? Hence, solidifying your reputation.


That happened to Alina when she moved with her family from Ukraine to settle in the US twenty (20) years ago. As new immigrants, life was a bed of thorns for her family. But she worked hard to earn a name for herself in the automobile industry that her accomplishments and novel ideas were legendary.


Once, she was asked to deliver some brief remarks to the Ukrainian community in Denver and this kept her up at night until she’d delivered her CEO keynote address despite the odds. 


You see, an overwhelming majority of CEO’s and other bosses often find themselves in Alina’s shoes and even wonder how best they can deliver their keynote presentations with purpose and clarity when they are asked to deliver one.


Ceo keynote speech examples and samples


No matter how you feel about this, this task should be a very proud moment. It shows you are loved, respected and admired for what you do. 


In effect, your audience is waiting to hear your story from you.  A simple yet profound story about how you made it so they can apply the lessons learned to their own enterprises. However, your content should go in tandem with your presentation skills so you can motivate and inspire them to put those ideas into practical use.


Just like any other kind of speech, there are a few steps or process to follow if you want to write a great CEO keynote speech without breaking into a sweat. There are actually four processes involved here if you want to make this work for you. They include:

  • The pre-writing process
  • The writing process
  • The pre-performance process
  • The performance stage


Now, let’s start with the pre-writing process.


If you have never delivered a keynote speech before or it's been a while since you gave one, then I recommend that you first watch a few video clips about how they are delivered.  Below are two great clips you can watch and learn from.


Here you go:


Keynote Speech Video Sample#1(video)



Keynote Speech Video Example#2(video)



I hope you enjoyed listening to both clips and learned a thing or two from watching them?


Have you thought about this one too?


You see, video clips are not the only thing that can give you an idea about how to deliver your presentation.  Guess what? Well-written CEO keynote speech templates or samples do not only give you the structure and format of your message but also furnish you with brilliant ideas and thoughts you can insert in into your speech.


In the next few lines, I am going to share with you a well-written keynote example. In between in the text, I will share my thoughts and insights, so you can figure out what goes into writing a memorable CEO keynote address and do the same.


Here you go: 

CEO Keynote Speech- Example #1

Keynote Address at the RSA Conference 2017 “The Need for a Digital Geneva Convention” Brad Smith President Microsoft Corporation San Francisco, California February 14, 2017


BRAD SMITH: Good morning. As we’ve already heard this morning, we come together in San Francisco at a remarkable time. We live in a world of constant and at times turbulent change. And when we think about the issues that we're here to talk about this week, when we think about cybersecurity, we are clearly dealing with a growing problem – a problem in need of new solutions. I would like to take a few minutes this morning to ground ourselves in the problem and then talk together about some of the solutions I believe we have the opportunity to pursue together.


But let's start with the problems. The problems are clear. We see them everywhere. We see them in the customers who are worrying about being hacked. We see this in the data about the economic loss that will be suffered. But more than anything, if you think about what has happened over the past year, if you think about the changes in cyber-attacks, I think we should come together and reflect on one thing, one thing that has clearly made the situation even more challenging – that is the entry of more nation-state attacks. We've seen cyberattacks move from enthusiasts to financial thieves to now governments around the world. And think about the decade we are traversing. The decade began with a report about a prominent nationstate attack. We've seen these issues burst into the news in terms of geopolitical controversies.


Comment/Writing ideas: Most writers or speakers or even experienced keynote speakers always recommend that you begin your keynote with something interesting and that’s so true. It could be a joke or a story or a fascinating statistic to kick start your presentation.


But this speaker did otherwise by sharing the challenges the industry is facing. He calls it ''we are clearly dealing with a growing problem.'' Clearly this writer didn’t have the time and patience to entertain his audience. That critical moment demanded that he speaks to the facts because of  an imminent threat.


As you may know, your opening remarks set the tone for everything that follows. To make your introduction unique, it should be engaging and inspiring. Are you wondering how you to make a moving one that will make the audience remember what you said for a long time to come?


It’s so easy and I am happy to share with you the following proven tips and ideas so you can hook your audience with a great opener.


First, you can start with an all-time favorite: storytelling. You love stories, right? The former ‘’CEO’’ of America used stories to open his keynote speech at the 2004 DNC Convention keynote speech and his listeners loved every bit of it.


Here’s an excerpt of his introductory remarks that galvanized the delegates to eventually elect him flag bearer.


‘’Tonight is a particular honor for me because, let's face it; my presence on this stage is pretty unlikely. My father was a foreign student, born and raised in a small village in Kenya. He grew up herding goats, went to school in a tin-roof shack. His father, my grandfather, was a cook, a domestic servant.

But my grandfather had larger dreams for his son. Through hard work and perseverance my father got a scholarship to study in a magical place; America which stood as a beacon of freedom and opportunity to so many who had come before. While studying here, my father met my mother. She was born in a town on the other side of the world, in Kansas. Her father worked on oil rigs and farms through most of the Depression. The day after Pearl Harbor he signed up for duty, joined Patton's army and marched across Europe…’’


Second, you can start with a joke. A good one can lighten a particularly tensed atmosphere. This keynote speaker did that so well at a leadership summit and succeeded in bringing the house down.



Well, there are simple ways of introducing humor into your presentation even if you are not a naturally funny person. You may tease someone or add a little bit of self-deprecating humor. For example, when Mark Zuckerberg gave his annual keynote speech after appearing before congress to discuss data privacy issues, he poked fun at himself by saying:


‘’ Now you're gonna be able to bring your friends together. You can laugh together, and cry together. Some of my friends actually did this! Let's not do that again anytime soon ‘’


Well, here are some really cool ways of making your opening remarks humorous.

  • Depending on the theme of your CEO keynote address, you can come on stage in a rather weird way by dressing like a comedian. Then, you can explain why you had to dress that way to such an important function. You may take it off when you get to the crux of your story.


  • If you can’t do that, you may probably share a funny story you’ve ever heard if it has some connection to the theme of your keynote speech.Here’s an excellent video example you can watch and learn from by the eloquent customer service manager Mark Sanborn to make your opening address hilarious.



  • To make your story interesting, you can bring a few props up there and explain why you had to bring them along. Do you remember when Bill Gates released a harmless swarm of mosquitoes to make a point at a TED conference in 2009?


  • If you don’t have anything to say, you can mention a well-known fact that keeps you up at night. For example, if your industry is experiencing a major setback, you can dive right into that briefly and explain why it gives you insomnia. Let me ask you this simple question: What are you most worried about? Use that to come up with your opening remarks. 



Writing tip/homework assignment: Please go back and read the above ideas and see which technique you want to start your CEO keynote speech with. Can you do that? 



Ok….we are not done yet…Let’s move on to the body of the example we are currently reviewing. 


Cyber attacks move from enthusiasts to financial thieves to now governments around the world. And think about the decade we are traversing. The decade began with a report about a prominent nationstate attack. We've seen these issues burst into the news in terms of geopolitical controversies.


The Sony attack, I believe, in many ways was a turning point. Here was a nation-state attack not for espionage, not related to the military, but to attack a private company for engaging in freedom of expression around, as it turned out, not a terribly popular movie. (Laughter.) But it got our attention. And in the two and a half years since, we've seen these issues evolve even further.


Let's face it, cyberspace is the new battlefield. The world of potential war has migrated from land to sea to air and now cyberspace. But cyberspace is a different kind of space. Not only can we not find it in the physical world, but cyberspace is us.

How to write a keynote speech

For all of us in this room, it is us. Cyberspace is owned and operated by the private sector. It is private property, whether it's submarine cables or datacenters or servers or laptops or smartphones. It is a different kind of battlefield than the world has seen before.


And that puts us in a different position. It puts you in a different position, because when it comes to these attacks in cyberspace, we not only are the plane of battle, we are the world's first responders. Instead of nation-state attacks being met by responses from other nationstates, they are being met by us.


And as we think about that change in the world, we should reflect upon one other as well. It's a sobering thing to think about, but consider this: For over two-thirds of a century, the world's governments have been committed to protecting civilians in times of war. But when it comes to cyberattacks, nation-state hacking has evolved into attacks on civilians in times of peace.


This is not the world that the internet's inventors envisioned a quarter of a century ago, but it is the world that we inhabit today. And above all else, I think nation-state attacks call on us as employees, as an industry, as private citizens to ask ourselves one fundamental question: What are we going to do? I think there's three things that we should consider, and I'd like to talk about each of these three this morning.


The first is to start with what each of us has the opportunity to do ourselves, because everybody in this room and every company that is here is doing new and important things. We have all recognized that we each need to do more.

At Microsoft, we're doing many things. In many ways, it starts with an obvious reflection. Just a few minutes ago, before I came on stage, somebody here in the audience tweeted that every company has at least one employee that will click on anything. (Laughter.) That's why 90 percent of intrusions begin, unfortunately, with a phishing email. That's why we as a company, as one of the major email providers in the world, are so focused on strengthening email protection.


Whether it was last year through our Office 365 Advanced Threat Protection that scans email, spots malware and destroys them before they can do damage … or the addition of our Advanced Threat Intelligence that informs enterprises of the nature of attacks and the people who are being attacked and makes recommendations….


Or the announcement that we made last week about advanced data governance tools, tools that include alerts that let enterprise administrators and others know when someone is trying to download an email inbox. But I think we've all learned over the last couple of years that our single biggest advance in fighting all forms of cybercrime is probably not features, as important as they are, but instead, our ability to harness the power of data.

As a company, our datacenters are connected to over a billion end points. We get over a trillion data points each and every day. Our Advanced Threat Protection and our email scans 200 billion emails a month for malware. All of that data is the game-changing defense mechanism in our ability to combat this problem.


At Microsoft, we've built three groups and we've brought them together in what I think is a pretty unique partnership. It relies in the first instance on our Threat Intelligence Center, our reconnaissance arm, our people who are reviewing the data that is coming in from our 200 different cloud services.


When they spot a problem, they hand it off to our Cyber Defense Operations Center so they can go to work not only to protect our own services, but customers as well. And they, in turn, work with our Digital Crimes Unit so we can innovate in legal processes to take action. Starting last summer, we began to see new nation-state attacks that were aimed at creating fake domains, getting people through phishing attacks to click on them, and then using them, as we often see in these circumstances, to use malware to extract email from customers.


We innovated, we went to court, we got a new form of court order so that domain could be transferred to us and the data that was coming back from customers that were infected would go not to the attacker, but to sink holes that we created. Using this approach, we've been able to address nation-state attacks and transfer 60 domains on six continents, letting the customers know that they were the victim of a nation-state attack and helping them clean up their system. That's a step forward.


But more than that, I think we all need to recognize the obvious. We are far away from declaring victory.We are going to need to do more and we are going to need to do more together if we are going to address this problem effectively.


We need to recognize that the time has come for us to come together as an industry around the world to call on the world's governments. We need to call on the world's governments to come together. They came together in 1949 in Geneva, Switzerland, and that is what led to the recognition that they needed the Fourth Geneva Convention to protect civilians in times of war.


Now is the time for us to call on governments to protect civilians on the internet in times of peace. And there is progress on which we can build. Just two years ago, in the summer of 2015, experts from 20 nations came together and put forward a new set of norms, principles that governments could consider. It represented a big step forward in terms of international agreement.



And more encouraging in many ways still was what happened a few months later when the United States and China sat down across the negotiating table, talked directly and frankly about an issue that was important to both of them, and came up with a new pledge and plan to put the cybertheft of intellectual property out of bounds. That was then endorsed by the G20 two months after that. Let's face the obvious.


There are new issues that we need governments to come together and address in 2017. There is an opportunity for a new president in the United States to sit across the table with the president from Russia and take another step forward to address the attacks that concern the world. And we then need to build on that with a global convention.


What we need now is a Digital Geneva Convention. We need a convention that will call on the world's governments to pledge that they will not engage in cyberattacks on the private sector, that they will not target civilian infrastructure, whether it's of the electrical or the economic or the political variety.

Ceo keynote speech


We need governments to pledge that, instead, they will work with the private sector to respond to vulnerabilities, that they will not stockpile vulnerabilities, and they will take additional measures.


Comments/Writing ideas: As you are pretty much aware, the body of any keynote speech is fairly easy to write. But most folks struggle to jot down ideas to form a very interesting story because it’s not so easy to bring together your scattered thoughts and emotions to form a very meaningful piece.


To make the presentation of your ideas very fluid, you should first know something your audience. This will help you define and refine the content of your message.


For your message to be compelling, it should be laden with practical tips that will compel your listener to closely examine his or her work in the light of your message. With a view towards making the needed improvements.


It shouldn’t be hard to come up with some action-packed ideas for the body or outline of your speech if you provide answers to these simple questions and use them to formulate the content of your speech. 

  1. Who are you going to talk to?
  2. What’s the theme of your message?
  3. Are you going to use any props?
  4. Are you going to work with slides or incorporate other multimedia?
  5. Are you going to weave in anything musical like playing guitar or adding any song to the mix?
  6. Does your presentation involve tons of data or any research work about the topic you are writing about?
  7. Do you want to throw in a few stories to support the theme of your message? What are those stories?

Action Tip:
Please go back to the points above and write down as many points you can remember about what you are going to speak about.
Then, try to connect your thoughts together to form a logical presentation. You may call that a rough draft. Don’t worry about how it flows because you can always go back to edit your keynote script.


We are not done yet. Let’s continue with this by looking at how to write the conclusion. Please study it carefully.

And, perhaps as much as anything else, we need governments to take a page out of the 1949 Geneva Convention and other instruments that have followed.


What the world needs is a new independent organization, a bit like the International Atomic Energy Agency that has addressed nuclear nonproliferation for decades. We need an agency that brings together the best and the brightest in the private sector, the best and the brightest in academia and the public sector.


We need an agency that has the international credibility not only to observe what's happening, but to call the question and even identify the attackers when nation-state attacks happen. That is the only way that governments will come to recognize that this is not a program that will continue to pay off. That is all in the area of steps we need governments to take.


But there's a third are we should touch upon as well. It also calls on us. It's great that we do so many things alone. We now need to do more together. If you look back at what happened in 1949, the world's governments realized that they could not protect civilians in times of war without a private organization – the International Committee of the Red Cross.

While we don't have the same kind of organization, we have within these walls many people from many organizations.


And as a global technology sector, we need to come together as the ICRC did in 1949. We need to sign our own pledge in conjunction with the world's states. We need to pledge that we will protect customers, that we will focus on defense. We need to be concrete in showing and pledging how we will collaborate with each other to respond to attacks. That we will provide patches to all customers everywhere, regardless of the attacks that they face. That we will do our part to address the world's needs.

In effective, even in an age of rising nationalism, we as a global technology sector need to become a trusted and neutral Digital Switzerland. We need to be a global industry that the world can rely on to play 100 percent defense and zero percent offense.



We need to make clear that there are certain principles for which we stand. We need to be clear that we will assist and protect customers everywhere. That is what we do regardless of the country from which we come. We need to be clear that we will not aid in attacking customers anywhere, regardless of the government that may ask us to do so.


These two principles have been at the heart and soul of what we've been doing at our company, at your company, and across the industry. We need to stay on that path. We need to make the case to the world that the world needs to retain its trust in technology. We need to retain the world's trust.


And regardless of a government's politics or policies or individual issues at any moment in time, we need to persuade every government that it needs a national and global IT infrastructure that it can trust. And the only way it can have that is if it knows that our industry is focused on protecting everyone everywhere, and 14 attacking or assisting in attacking no one, anywhere, at any time.

As we think about all of these things, I think there's a lot on which we can build. Because the truth of the matter is even though we work in a hypercompetitive and fast changing industry, I would say that our industry has never been more united. It is coming together to address new and challenging issues, whether it's the questions around artificial intelligence that the world is increasingly talking about.


We're not just working together in new and important ways, we are learning from each other. I think a sense of humility is a positive force that can affect and help us all.


Certainly at Microsoft, we've appreciated the leadership that Google and Facebook first took with respect to nation-state attacks. And we quite obviously, adopted what was working for them because we believed it would work for everyone. And as we think about the opportunities that we have to work together, as we think about our role in the world today, just as we came together last year at an important moment in time when everyone was focused on the Apple case, there is an obvious issue that is uniting our industry today that I think has some relevance as well.


As the country and the world talk about immigration, they look at the technology sector. And they recognize that as an industry, we in many ways have brought the world together.

We bring the world together through our technology and our products and the connections that we forge with people across borders every day.


But it's more than that. We almost uniquely have brought the world together under our own roofs. At Microsoft in Washington State where I work, a high majority of our employees were born and grew up in the United States. But we also have employees from 157 countries. Every day, when I park my car and I walk into the office, I sometimes reflect upon the fact that I feel that I work at the United Nations of information technology.


And our company is not unique. Every company in our industry is like that. We have brought the world together. And it has put us in a position to forge perhaps almost a unique level of mutual understanding and respect for the needs of people around the planet. As we think about protecting the planet, as we think about addressing nation-state attacks, that is a powerful force that should inspire us, and on which we can build.

Let's use that inspiration. Let's use what we have learned. Let's build on what we can share with each other. And let's go forward and show the world that it needs us to be what we can be when we're at our best – an industry that can serve the world.


An industry that earns everyone's trust every day. An industry that even in an age of nationalism, is a neutral Digital Switzerland on which everyone can depend and rely. Thank you very much. (Applause.) END


Comments/Take home ideas: Your conclusion serves two purposes primarily.

First, to summarize everything you’ve said or end with a note that propels your listeners to take positive action or even come up with new solutions and ideas to their own unique problems.  Here are a few ways of wrapping up on strong note.


First, you can end with a note of encouragement. I particularly liked how Alibaba Founder Jack Ma concluded his keynote speech when he addressed his audience at Alibaba’s Gateway’ 17 in Canada. These were his parting words.

‘’ I want to encourage everyone here that using the internet. Do business with China. And whether you do business through Alibaba or Ebay or Amazon or whatever, that’s okay. This is the skill every small business must have. And if you want to open a huge market, China is the market. If you can’t find your customer from 1.4 billion people, then you really have a big problem. ‘’


Second, you can end by asking your audience to support each other to achieve a common goal. President Obama did that with his concluding remarks at that same convention when he said that: 


‘’ America, I never said this journey would be easy, and I won't promise that now. Yes, our path is harder, but it leads to a better place. Yes, our road is longer, but we travel it together.  We don't turn back. We leave no one behind. We pull each other up. We draw strength from our victories.

And we learn from our mistakes. But we keep our eyes fixed on that distant horizon knowing that providence is with us and that we are surely blessed to be citizens of the greatest nation on earth. Thank you, God bless you and God bless these United States.’’


Third, you can restate the key points of your speech towards the end or how your company is thriving in the midst of challenges. Orica CEO, Alberto Calderon stated this clearly when he addressed the American Chamber of Commerce in Australia.


‘’ We are continuing to control all the elements we can. We are transforming Orica into a leaner, more efficient organization. Efficiencies are being embedded in the business to counteract the cyclical declines in volumes and prices that our industry has experienced.

We have worked hard to ensure that as an organization, we adapt to changing circumstances and shape our destiny over the years. Moreover, we are actively building a culture that supports our people, and that ensures that we work collaboratively with each other and with our customers, to create recognized value for us and them. We are deeply committed to our customers being at the forefront of everything we do, while understanding our value to them is in the assurance of consistently safe, reliable and quality products and services. Thank you.’’

Keynote speech examples

Please Read This Time-Sensitive Message Only If You Really Want to Give a Unique And Memorable CEO speech in record time…ignore this if you still want to make the same boring speech every you speak

Let’s face it. Being CEO is one of the most stressful jobs on earth. So, you shouldn’t stress out about putting together a great speech which in itself can make you lose your sanity and create an extra burden on your shoulders.

We know most CEO’S are not great with words and  we are giving you a chance to come up with something inspiring and memorable without pulling your hair out!  

Want to get on board? You should by first filling out this simple and short questionnaire and we will help you out as these people experienced.

Ceo  speech to employees

This is also another letter we got from an old client

Ceo speech to employees samples

Ok, Is This Offer For Me?

  • Yes, it’s for you if you are overwhelmed by the pressures of work or other things and really don’t have the time to put a beautiful speech together.
  • Yes you have to get on board; if you don’t know how to start or are not too sure if you can.
  • Yes, if you are not too eloquent or not too sure if you are on the right track.
  • Yes, if you feel writing and giving speeches is simply not your thing! You just hate it!
  • Yes, if you are still struggling to find the right words and ideas to say something memorable.
  • Yes, if you feel you might make some horrible mistakes!
  • Yes, if you are a good writer or speaker but you still want someone to look over or review what you’ve come up with!

Need a speech in about 24 hours or less? Trust me, we can deliver! it doesn’t matter if you need your speech today, tomorrow, next week, next month ,next year,... we can make things work for you right now.  

Ok, I am Interested, What’s the Cost?

You don’t have to give any $$$$ now!

Why? Are you guys serious? Are you not kidding?

No, we are very serious about this since we want you to be happy with your speech first!

Satisfaction guaranteed for mother of the groom

After we have delivered your speech, then you name a fair price for it! That’s all!  So, you better not joke with this amazing offer! We are very serious about this!

Oh Ok, How Then Do I Get Started Since I Want To Get On Board Right Away?

All you have to do RIGHT NOW is to click on this link to receive an easy-to-fill-in questionnaire in your email to get started.

  1. So, CLICK HERE TO GET STARTED NOW TO GET YOUR GREAT SPEECH NOW BY FILLING OUT A QUESTIONNAIRE— -you name a fair price after your speech has been delivered. So, you can have peace of mind! You just give whatever amount you want to.
  2. After that, we will send you a very short and simple questionnaire to fill out!
  3. Then, you have it sent back to us via email
  4. If something is not too clear, we will ask you to clarify.
  5. If not, we will send you a wonderful draft.
  6. Then, you look it over and tell us if you are okay with it or you want to amend it till you are happy with it — although we always get it right even with the first draft.
  7. Then, we ask you to name a fair price for it!

So, CLICK HERE TO GET STARTED NOW TO GET YOUR GREAT SPEECH NOW BY FILLING OUT A QUESTIONNAIRE — -you name a fair price after your speech has been delivered. So, you can have peace of mind! You just name a fair price for your speech.