Standing Ovation Speeches

CEO Speech or Letter to Employees: How to Easily Write A Message to Your Staff That Will Inspire and Motivate Them to Their Fullest Potential

Are you the CEO, manager, director, boss or the president of your organization?

 

And are you looking forward to writing and delivering an inspirational message that will not only inspire your employees but also persuade them to be very productive employees?

 

If you answered yes to any or even all of that, then please stick with me for a while because I am going to share with you ideas and tips about…

 

• How to write an inspiring speech or message to your employees

• How to use well-written CEO samples or examples to employees to easily express your thoughts and ideas with clarity and purpose

…..plus a lot more ideas to help you express what you wish to say

 

I tend to liken being a boss of an organization to being a train driver or engineer where the train engineer controls the direction of the train.

You, are in essence, the ‘’train engineer’’ of your company. By virtue of your role, you have to deliver small talks from time to time to propel your team to achieve set goals and objectives.

Is that something you do quite often or all the time? Yeah, I think you do that most of the times because CEO's are renowed for that.

 

Unfortunately, the overwhelming majority of bosses miss the mark when it comes to inspiring their teams with the right words because they are not great with words.  Others who are blessed with the gift of gab don’t prepare well enough and often end up not giving it their all.

 

No matter how you feel about making presentations and speeches, you still have to figure out a way to make your messages stick because when they do, they will enhance productivity and ultimately boost the ego of your employees.

 

Believe it or not, your words can make a positive difference by first figuring out the kind of message or speech you wish to deliver, how it will be delivered, and its intended purpose.

 

The following pointers can help you consider the kind of speech you wish to make and your choice should be based on the prevailing circumstances or events at your workplace. For example, if you are leaving the workplace, then it makes sense to deliver a departure speech.

 

Ok, please let’s go through the list carefully.

• Are you going to deliver the dreaded CEO layoff speech?
• Are you in hard times and do you wish to deliver a CEO motivational speech to your employees?
• Have you been newly appointed? Or is it your first day at the workplace and do you want to make a CEO welcome speech or message?
• Or it’s simply a message to welcome new employees?
• Are you leaving the firm and do you want to deliver a befitting farewell message?
• Has the year come to an end? And do you want to entertain your staff with your annual CEO Christmas speech?
• Are you going to deliver a CEO New Year Speech because you are in a new year?

 

Picking one from the above list will ultimate set the tone for the theme of your message or presentation. As a reminder, you should pick one based on the events or circumstances at your workplace.

 

For example, if it’s a New Year, then you have to deliver an end of year or New Year CEO Speech.  You may go on to tell them about the theme for the year. In this scenario, I might pick a theme like this one: ‘’ (2022 Our Year of Purposeful Innovation) ‘’. You can further explain why you've chosen that theme for that particular year. 

 

Having established the theme or purpose of your speech, you can share a few memorable stories about how your firm’s best innovative practices have driven your company to where it is at now. You may back it up with at least two successful case studies if you don't want to drag on. 

 

Ok…As we read further, I will share with you two examples. Then, I will break break it down bit by bit and add my thoughts and observations and ideas to my analysis so you can understand it better.

 

Before we look at the examples, let’s first consider this. If you don’t have enough experience speaking to your employees or you are new on the job, then it’s best to fill your mind with great ideas so you don’t get stuck in the process.

 

Do you want to know where you can get those great ideas?  Youtube.com and similar places like that!  Well, I got these two great video examples you can watch and learn from.

So please sit back, watch them, learn from them and see if there are ideas in each video clip you can adapt to your own script.

 

Here you go: 

 

CEO Speech to employees----video#1

 

 

CEO Speech to employees----video#2

 

 

Did you enjoy both clips? I did and got a few insights from watching both clips!

 

By the way, here are the two examples I promised you earlier. What you should know is that the ideas you will discover in the templates below can be applied to any kind of speech you are thinking of writing. 

 

Please let’s read through them before we discuss it in detail.

 

Here you go:

 

Here’s Example#1:

 

CEO Motivational Speech or Letter to Employees by Victoriya Boklag, CEO of United Group

 

Dear colleagues,

A happy new year to you all! I hope you celebrated the start of 2022 safely and in good spirits with family and friends. As we mark the final days of the festive season, I want to take a moment to look back on 2021 and thank you all for your contributions over the past 12 months.

 

2021 was another transformative year for United Group. It was a year in which we strengthened the business further, growing our ranks by welcoming new members and rolling out important initiatives that will help to guarantee our continued success in the future.

 

Among these are the extensive investment programmes across various markets including build-out of 10G fixed networks and 5G mobile networks, as well as investments into new television studios and original content.

 

Working together we made good progress toward our strategic goals despite significant challenges – not the least of which were ongoing disruptions from the pandemic that continues to have such a substantial impact on our own work and home lives, as well as on the lives of our customers.

 

I was proud to see how quickly we adapted to each new challenge and how teams from across the company collaborated with one another to make the most of every opportunity. Great examples of this include the successful rebranding of Vivacom Bulgaria and Nova Greece, as well as the introduction of EON in Bulgaria, Croatia, and Greece, meaning our TV platform is now available in all our markets.

 

We also took other important steps, such as sealing a deal to acquire Greek telecoms operator Wind Hellas and reaffirming our commitment to being a sustainable business by formalising our approach to ESG.

 

Over the past year you’ve all demonstrated over and over again our strengths as an organisation and made clear that when it comes to United Group, the whole is greater than the sum of the parts. This is because we are an ambitious team that sets high goals and a talented team that works hard to achieve them.

 

The work we are doing is more relevant than ever today. The products and services we provide are an integral part of people’s lives. Our customers rely on us to keep them connected, informed, and entertained and I’m pleased to say that in every market they recognise our efforts to serve and delight them.

 

2022 is set to be another exciting year for us. We can look forward to working further on the many initiatives to deliver the best services and technology, an outstanding customer experience, and amazing content.

 

I want to thank you for your continued commitment and effort. Every one of us has an important role to play in the work ahead and I’m confident that together we will achieve great things.

I wish you and your loved ones a happy and successful 2022!

 

 

Ok…..we are not done yet.

 

Let’s look at…Example #2: CEO Inspirational Speech or Letter to Employees by Masaaki Tanaka, President & CEO of Nippon Paint Holdings

 

Congratulations on your joining the Nippon Paint Group companies. We have a total of 110 of you here today who decided to join the Nippon Paint Group, attracted by our businesses, technologies, people and brands. I look forward to working with you.

The business climate has been affected by COVID-19 pandemic, which started at the end of 2019. COVID-19 also affected your job-hunting activities, requiring you to have job interviews online. However, vaccinations started in Japan this year. The Japanese government, the Tokyo Metropolitan Government and the IOC are making preparations for the Olympic and Paralympic Games this summer.

 

In view of these recent developments, I chose “re,” as in recovery, resilience and return to normal, as the letters that embody my expectations for this year. All these “re” words are powerful words that express the hope for and commitment to creating an environment for moving forward. I hope everyone will make a fresh start with a forward-looking attitude.

The Nippon Paint Group celebrates the 140th anniversary of its founding this year. Our Group has over 3,500 employees in Japan and more than 34,000 employees around the world. We have recently defined our Purpose that serves as a guiding philosophy to bind our Group together.

 

The Purpose Statement is: “Enriching our living world through the power of Science + Imagination.” This expresses our commitment to making our world better and sustainable by using our technological strengths to tackle social challenges and to contribute to increasing wealth in society. I expect our new employees to embrace the Purpose that defines the Nippon Paint Group’s shared identity and feel the bonds that bind our Group together worldwide.

Nippon Paint Holdings has dramatically expanded the scale of global operations following the acquisition of 100% ownership of the Asian JVs and the Indonesia business and the integration of the automotive coatings business across regions and countries. These actions advance our businesses to a new stage as a globally integrated organization. In addition, we acquired 75% of the equity of a Malaysian company in March.

 

The pace of our global business expansion is picking up. I’m confident that the Nippon Paint Group is well positioned to continue growing by leveraging our overwhelming competitive superiority as a leading company in the global paint industry.

With SDGs and ESG at the core of management, Nippon Paint Holdings uses “spider-web management” for facilitating autonomous collaboration and cooperation between our Group’s companies in Japan and other countries to create synergies within our Group. We will continue to aggressively seek M&A opportunities to further expand the network of our partner companies around the world.

I believe all of you have had an experience in your life that taught you that “team efforts are the critical element for great achievements and creating new value.” I hope everyone will keep teamwork in mind with every action you take as a member of the Nippon Paint Group.

 

By becoming a member of a company, you will learn that you can accomplish things together as a team what you cannot do by yourself. I call this thinking the “Power of Teamwork.” I encourage everyone to take the initiative to become involved with different people and create the Power of Teamwork.

I hope everyone will realize your potential in our Group’s globally diversified work environment. For this purpose, I encourage everyone to learn English and Chinese. The ability to communicate in foreign languages will facilitate communications with your fellow workers outside Japan. In addition, learning another language will enrich your career and lives.

Since you have joined the Nippon Paint Group during this period of change, you will be required to respond to changes. In this context, I suggest that you make it a habit to doubt conventional wisdom and ideas. It often happens in the business world that the conventional wisdom is proved wrong. The ability to break through the conventional wisdom is what you need to respond to changes.

As my final remark, I would like to express my wish that you will fully utilize your capabilities in your workplace with the pride that you are an important member of a team that is carrying on the proud history of the Nippon Paint Group, which is a leading corporate group in Japan. Our company is changing in many ways, even now, and I want everyone to be involved with those changes. What’s more, I’m hoping that you will make changes happen.

Finally, I extend my best wishes for a fulfilling career at the Nippon Paint Group starting today.

 

Now, we are about to delve deep into how these examples were formulated. So, go grab your note pad or journal and jot down some ideas as we do this together.

 

Do you ever remember your High School saying that most essays and speeches have three main sections? So, it is with all these examples.  All speeches have introductory remarks, body or content, and the final remarks or conclusion.

 

Ok, let’s start with the introduction since it sets the tone for the rest of your presentation and its premise should be based on the theme of your speech.

 

For example, if you are speaking to new employees, you could use your introductory lines to crack a few jokes to make the atmosphere light. You can also use your opening address to thank them for joining your firm and reassure your new staffs that you will always be around whenever they need help.

 

 

Yet again, if you are delivering for example, an end of year message, then your opening remarks can be spiced with some notes of gratitude as seen in this extract:

‘’As 2020 draws to a close I want to take the opportunity to look back on a year that turned out much differently than anyone could have imagined. While it was certainly challenging in many ways, it also showed how strong we are as a company – even in the toughest of times.

So, I want to thank you all for the hard work and commitment you’ve shown over the past year. Our combined strength is what makes us successful as a company.’’

 

All in all, the ideas in your opening lines should be a reflection of the kind of message you are going to deliver.  

 

Ok, let’s move on to….

 

How to Write the Body or Content of Your Speech to Your Employee

To do that easily, let’s recap portions of the second example to guide our steps.

 

‘’ The business climate has been affected by COVID-19 pandemic, which started at the end of 2019. COVID-19 also affected your job-hunting activities, requiring you to have job interviews online. However, vaccinations started in Japan this year. The Japanese government, the Tokyo Metropolitan Government and the IOC are making preparations for the Olympic and Paralympic Games this summer.

 

In view of these recent developments, I chose “re,” as in recovery, resilience and return to normal, as the letters that embody my expectations for this year. All these “re” words are powerful words that express the hope for and commitment to creating an environment for moving forward. I hope everyone will make a fresh start with a forward-looking attitude…‘’

 

Commentary/Take home points/Writing ideas:

Although, putting together your scattered thoughts and ideas seem like a high mountain to climb, it’s very easy to write this part of your speech if you have a faint idea of what to say.

 

 

To put your ideas together in a coherent manner, you should first create an outline of your CEO speech by outlining the key points of your remarks and supporting it with stories or events that have happened within the organization.

 

A little brainstorming can go a long towards accomplishing that. For example, if you are delivering an end of year message, you can come up with answers to the following questions which you can later develop into a full-fledged speech.

 

This is what i want you to do right away. Grab your paper and pen and write down answers to these questions: 

1. How did the last year go?
2. What were the main highlights of the year?
3. What were some of the challenges you faced together as a team?
4. How did you resolve those challenges?
5. How did those challenges inspire you as the leader of the team?
6. What lessons did you learn the past year that will shape the organization in the New Year?
7. Which persons do you want to express gratitude to?

 

P.S:  If you are pressed for time and have to come up with ideas on the fly, you can ask your employees to write one thing they want you to talk about. Believe me, you will get plenty of great feedback from your employees if you ask them to send in their contributions.  For the most part, your ideas for the content of your speech should be related to the kind of speech you wish to make. We talked about those at the outset of this article.

 

Finally, let’s look at this summary from our second sample or template so you can figure out how to write the ending remarks or conclusion of your CEO speech to employees.

 

‘’ In this context, I suggest that you make it a habit to doubt conventional wisdom and ideas. It often happens in the business world that the conventional wisdom is proved wrong. The ability to break through the conventional wisdom is what you need to respond to changes.

‘’As my final remark, I would like to express my wish that you will fully utilize your capabilities in your workplace with the pride that you are an important member of a team that is carrying on the proud history of the Nippon Paint Group, which is a leading corporate group in Japan. Our company is changing in many ways, even now, and I want everyone to be involved with those changes. What’s more, I’m hoping that you will make changes happen.

Finally, I extend my best wishes for a fulfilling career at the Nippon Paint Group starting today.’’

 

Comments/Take home points: Depending on the message the circumstances of your speech, your last words should give your employees a sense of assurance that you always have their best interests at heart.

 

Take for example, this extract delivered by CEO Bob Bradway’s letter to Angen employees when covid 19 forced many firms to shut down.

 

“COVID-19 hit us hard,” he said. “It knocked us down a few times, but we have always gotten back up. We are still standing. As I write this note, more than 300 million COVID-19 vaccine doses have been administered around the world – a remarkable achievement for our industry. The end of the pandemic may not yet be near, but it is within sight. We will tell our children and grandchildren what it was like to live through this time. I hope at least part of the story you tell will be that you worked with people and for a company that helped make a difference.”

 

Second, you can also use your closing remarks to thank them for their support and conscientiousness.

 

 

For example, if you are leaving the organization, you can single out key individuals who have contributed massively towards making your tenure very successful.

 

Third, if your organization is going through several challenges, you can use your closing remarks to strike a very empathic tone.  Here’s an example to buttress this point.

 

‘’ This pandemic has shown it is necessary to continuously transform our businesses to adapt to new eras. The unprecedented and sudden nature of this pandemic has changed our way of life, but it also represents an opportunity to review our ways of making life better. HOYA will continue to contribute to society and evolve and thrive together with you ‘’.

 

Fourth, if you are speaking to new workers, you can tell them your expectations and I think these brief lines can work well in this regard. 

“The last expectation has to do with teamwork. If you need help, you should ask for it. No one should feel that his or her position is in danger when he or she feels a better job can be done with a little help.

You should also provide help when you can and when it would help others do a better job.

No doubt this means that you will be making extra efforts and personal sacrifices. Those efforts will be recognized by the people around you and may eventually even lead to material improvements in your situation.

 

But at a minimum, you will realize that some days you, too, need help. Having provided it, you will be gratified when your colleagues step up to do the same. “Those are my expectations. Please let me know if we are falling short in these areas.My door is always open. Thanks for listening and once again you are welcome to  Jim Fed! ”

Generally, your speech should always come from the heart and convey the feeling that you care for your employees.

That’s what made this CEO Arthur Demoulas the apple of his organization’s eye.  

Unfortunately, many bosses don’t covey any empathetic tone when they address their teams. Some just mention quotes and give statistic after statistic without stating the benefits or effects of what that means to the worker.  

 

While that has its own place, real human stories are the heartbeat of every CEO Speech. So, it’s best to use to use stories when it becomes absolutely necessary.

Please Read This Time-Sensitive Message Only If You Really Want to Give a Unique And Memorable CEO speech in record time…ignore this if you still want to make the same boring speech every you speak

Let’s face it. Being CEO is one of the most stressful jobs on earth. So, you shouldn’t stress out about putting together a great speech which in itself can make you lose your sanity and create an extra burden on your shoulders.

We know most CEO’S are not great with words and  we are giving you a chance to come up with something inspiring and memorable without pulling your hair out!  

Want to get on board? You should by first filling out this simple and short questionnaire and we will help you out as these people experienced.

This is also another letter we got from an old client

Ok, Is This Offer For Me?

• Yes, it’s for you if you are overwhelmed by the pressures of work or other things and really don’t have the time to put a beautiful speech together.
• Yes you have to get on board; if you don’t know how to start or are not too sure if you can.
• Yes, if you are not too eloquent or not too sure if you are on the right track.
• Yes, if you feel writing and giving speeches is simply not your thing! You just hate it!
• Yes, if you are still struggling to find the right words and ideas to say something memorable.
• Yes, if you feel you might make some horrible mistakes!
• Yes, if you are a good writer or speaker but you still want someone to look over or review what you’ve come up with!

Need a speech in about 24 hours or less? Trust me, we can deliver! it doesn’t matter if you need your speech today, tomorrow, next week, next month ,next year,... we can make things work for you right now.  

Ok, I am Interested, What’s the Cost?

You don’t have to give any $$$$ now!

Why? Are you guys serious? Are you not kidding?

No, we are very serious about this since we want you to be happy with your speech first!

After we have delivered your speech, then you name a fair price for it! That’s all!  So, you better not joke with this amazing offer! We are very serious about this!

Oh Ok, How Then Do I Get Started Since I Want To Get On Board Right Away?

All you have to do RIGHT NOW is to click on this link to receive an easy-to-fill-in questionnaire in your email to get started.

1. So, CLICK HERE TO GET STARTED NOW TO GET YOUR GREAT SPEECH NOW BY FILLING OUT A QUESTIONNAIRE— -you name a fair price after your speech has been delivered. So, you can have peace of mind! You just give whatever amount you want to.
2. After that, we will send you a very short and simple questionnaire to fill out!
3. Then, you have it sent back to us via email
4. If something is not too clear, we will ask you to clarify.
5. If not, we will send you a wonderful draft.
6. Then, you look it over and tell us if you are okay with it or you want to amend it till you are happy with it — although we always get it right even with the first draft.
7. Then, we ask you to name a fair price for it!

So, CLICK HERE TO GET STARTED NOW TO GET YOUR GREAT SPEECH NOW BY FILLING OUT A QUESTIONNAIRE — -you name a fair price after your speech has been delivered. So, you can have peace of mind! You just name a fair price for your speech.

CEO New Product Launch Speech: How to easily write a memorable product launch speech for a new product or service that will compel your customers and prospects to buy in droves

 

Are you the president or director or manager or CEO of your company? And are you looking for tips and ideasto help you write an inspiring speech for your new product or service launch?

 

Just stay with me for a couple of minutes and I will share with you tips and ideas about…

• How to easily write a successful new product or service launch speech like a pro
• How to use product launch or service speech examples to say what’s on your mind at your project launch

…plus lots of great ideas you can incorporate into your own message.

 

 

Ok, let’s start and do this together. Let me begin by saying that there have been many memorable product launches in history.

I can talk about Steve Job’s IPhone launch and the Dollar Shave Club Launch. Did you ever watch both product launches? I am sure you heard about the IPhone launch, right? It’s probably the most memorable product launch in recent history given that that it was the first time the world had ever seen something unique like that.

 

Well, you’ll agree with me that one of the most exciting events on your company’s calendar is your product or service launch. Think back to the last time it happened and you will understand the importance everyone attaches to it: especially your customers, prospective buyers, and shareholders!

 

 

Come to think of it. Your customers trust you and some of them love your brand as though you were their own kith and kin.  So, they are always on the lookout for innovative and useful products and services that will make their lives much better and easier.

 

Once, you make an announcement that you are coming up with something new, they will be on cloud nine and you have to make sure your product or service meets their expectations.

 

The burden of anticipation is so huge that can you can feel this palpable excitement on your employees and clients faces on the day of your launch. Now, its launch day and you have to make good on your promises. What you say and how well you say it can make all the difference in your bottomline.

 

What’s more, what you say will either increase their loyalty and retention or can ultimately result in product recall if you screw up. If you have never made a CEO new product launch speech before, it can be very intimidating.

 

At this point, I am sure you’re probably wondering what you are going to say at your CEO product launch?

I am so glad you’ve asked this question. I am going to share with you a good product speech example. Why? Because CEO product launch samples or templates can furnish you with lots of great ideas that can help you figure out how to communicate the benefits of your product or service in a way that will resonate with your clients or customers.

 

If you are new to this altogether, then I suggest that you watch a few video clips of how such presentations are made so you can get a fair idea of how to deliver one of the most important speeches of your professional life.

 

Please click on the play button for each video, spend a few minutes watching both clips, learn from these visual examples and write down ideas you think you can work into your own presentation.

 

CEO product speech sample- video#1`

 

 

CEO product launch opening speech examples- video#2

 

 

Videos are not the media to learn from. Also, well- written examples have enormous potential to help you put together a very persuasive pitch that will compel your customers to buy your product or subscribe to your service in droves.

 

So, right now, I am going to share this superb product launch example Steve Ballmer gave when his company, Microsoft launched Windows 7 in 2009.

 

Below, is the complete transcript. After we’ve read through it, I will break it down bit by bit and share my comments, thoughts, observations and couple of writing ideas that can help you write yours the way you want it. 

 

Here’s the full text of Ballmer’s presentation: CEO Product Launch Speech Sample/Template

It is a great honor and privilege for me to have a chance to be here today. I’m an enthusiastic personality, I think. I get a little fired up about things. And I’ll tell you, there’s not much that gets me more fired up than the chance to start selling, delivering, and letting customers enjoy Windows 7.

 

So today Windows 7 is available—45,000 stores around the world. It’s available on new PCs, the upgrade is available, and it’s just out there for all to start, hopefully, to appreciate and enjoy as much as our 8 million beta testers have done.

So today I get to say not only that I’m Steve Ballmer and I’m a PC, but I’m Steve Ballmer, and I’m a Windows 7 PC effective immediately. What is Windows 7 at the end of the day? What were we really most trying to do? We were trying to make the everyday usage of the PC better in the ways our customers wanted: Simpler, faster, more responsive. 

 

And so for the billion people who use Windows, for the perhaps as many as 300 million people who may buy a PC during the course of the next 12 months, we want to give a chance for people to have a better and better experience and at the same time, enable a world of new opportunities, new applications to do new things that you’re going to have a chance to see and witness as you’re here with us today.

 

What’s special about Windows 7 and the way it came together and why I think we have a little extra special secret sauce somehow in the making of Windows 7. And it really came about from an intense collaboration between our own engineering organization and our partners, a group of about 50,000 partners, software vendors, hardware vendors, peripheral vendors, and our customers. And our customers. 

 

Whether it’s all of the data that we get back from customers about how they’re using Windows and what they’d like to see different and improved, whether it’s the feedback we got from the 8 million beta test customers, all of that came together in a very unique blend. 3,000 world-class engineers at Microsoft, 50,000 partners with umpity-ump engineers there, and then the 8 million customers. And the 8 million customers were people from all around the world, 200 countries. 

 

You had teachers, small business owners, soccer moms. You had people stretching, if you will, from grandparents to gamers, people stretching from Australia to Iceland. Across the planet, feedback coming in from people in all walks of life really helping us think about and improve and make Windows 7 and Windows 7 PCs what our customers, I think, will really, really want.

 

One of the favorite things that the development team did during the course of building Windows 7 is create this thing in one of the R&D buildings that they called The Wishing Wall. And on the Wishing Wall, they collected and put up just a ton of customer feedback.

 

Things that they called technical feedback, emotional feedback, to try to really bring alive in the physical world all of that information that we were getting back in the virtual world to help us tune the product. 

 

And to all of our customers who participated in giving us that input and feedback, I really want to have a chance to thank the beta test customers, and I want to thank all of our Windows users as we’ve gone over the last several years and literally hundreds of millions of new people have bought new PCs with Windows Vista and Windows XP.

 

 They’ve given us a lot of feedback that has allowed us to build a product that I think takes things really to a very, very new level.

 

I talked about simplicity but I want to give you a little bit broader characterization of Windows 7 overall. I think of Windows 7 in three major buckets: No. 1, it works the way you want to work. You want that computer to fire up quickly, boom. You want it to feel responsive, boom. You want longer battery life, boom. We needed to make those things work — simpler, faster, more responsive, leaner, less busy. And I think we’ve accomplished that with Windows 7.

No. 2, the things that you do all the time need to be simpler. You want to manage the windows on your desktop, you want to find the documents you most frequently use. Let’s make that stuff super, super simple. And then No. 3, let’s enable a world of new things, new possibilities for software developers and hardware developers and for end users.

 

So you get a technology like multi-touch, which enables people to build new computers and new software. You get literally, I would say, from an end user perspective, dozens or hundreds of new features. And our experience throughout the beta test program is that everybody finds their own unique set of features to fall in love with. A road warrior like me, I love the new wireless networking.

 

Media lovers like my three teenage sons—well, one of them is a little younger than that—my three sons, they really love the home group features. And everybody finds, from an end user perspective, the things that delight them and we’ve enabled a whole new world of possibilities for the hardware and software community. And I think that forms kind of the essence of what Windows needs to be.

 

Windows needs to be an incredible opportunity for innovation for hardware companies, software companies, and it needs to be a place that is simple and easy to use and opens up the world of diverse innovation for the end user in a way that is manageable and consumable by billions of people around the world. 

 

Windows 7 takes us a step closer to the vision that we articulate that focuses in around three different screen sizes—PC, phone, and TV—all connected and communicating across the cloud, the Internet backbone.

 

We launched a new generation of Windows phones a few weeks ago. Today, you’ll see how that connects in and fits in the Windows 7 environment. We’ll show you new approaches today to use Windows 7 PCs to power scenarios that are entertaining, that run on your television set.

 

And so we continue to move down this path of allowing the intelligence and information that you expect to be across all of the devices in your world, at home and at work, giving you the information, the entertainment, and the socialization, in addition to the productivity that you would expect. We’ll have a chance to show you some of how this comes together in just a minute as Brad Brooks starts his demo.

 

Today is a very good day. But the center, I think, of the day is really the product itself. And so what I’d like to do now is to invite up on stage Brad Brooks, Vice President from our Windows Marketing Group, and Brad is going to give you a fairly extensive walk-through of the product that is Windows 7 and some of the new Windows 7 PCs.

 

 

That's it.  Now, let’s see how you can write something close to that, if not better based on how the above example was scripted. As you are pretty much aware, every speech has these three main sections: introduction, body or content and the conclusion.

 

So, first and foremost, let’s start by looking at the introductory remarks. Here are extracts of it.

‘’ It is a great honor and privilege for me to have a chance to be here today. I’m an enthusiastic personality, I think. I get a little fired up about things. And I’ll tell you, there’s not much that gets me more fired up than the chance to start selling, delivering, and letting customers enjoy Windows 7.

So today Windows 7 is available—45,000 stores around the world. It’s available on new PCs, the upgrade is available, and it’s just out there for all to start, hopefully, to appreciate and enjoy as much as our 8 million beta testers have done.

So today I get to say not only that I’m Steve Ballmer and I’m a PC, but I’m Steve Ballmer, and I’m a Windows 7 PC effective immediately. What is Windows 7 at the end of the day?  ‘’

 

Comment/writing ideas: It’s always a great idea to greet your audience and let them know how you are if you are not a ‘’celebrity boss’’ like Steve.

 

Afterward, you can go ahead and let everyone know why you are up there on that stage.

 

Next, you mention some individuals or personalities who made it all possible. Don’t forget to say a big thank you to your customers for their support and loyalty over the years.

 

Action Tip/Homework Assignment to help you write your introduction:First, taking inspiration from Steve’s intro, can you write a very simple but inspiring opening address?

Second, which personalities do you want to express appreciation to and what do you really want to tell them?

 

We are not done yet. Please let’s keep this going by looking at the lines which comes right after the introduction.

 

Here you go:

 

‘’So today Windows 7 is available—45,000 stores around the world. It’s available on new PCs, the upgrade is available, and it’s just out there for all to start, hopefully, to appreciate and enjoy as much as our 8 million beta testers have done’’

 

Comments/Writing Ideas: Most product launches usually start by building anticipation for the new product or service by talking about the previous one and what lead to the upgrade or the new product.

 

Steve Jobs was an expert at this and you can tell from reading this article how he masterfully talked about the previous products and services before launching the IPhone.

 

Steve Balmer didn’t do that here. But he dived right in with this launch.Somewhere in the middle of the speech, he gave some great reasons for the enhancement.

 

Let me digress here for a moment. If you have an impressive catalogue of products, you can begin by mentioning them and how they have enhanced your customer’s well-being. 

If you are not known for that, you can say why you are introducing this new product or service. Some CEO’S state the features and leave out the key benefit of your products or services.

 

Let me ask you this: Do you have a list of products and services? And can you briefly mention their benefits? If so, please jot down the very popular ones and state the obvious benefits.  They should be something that hits on the pain points of your customer.

 

Again, if you are doing a launch on a day like mother’s or father’s day, you may let them know why you are doing your product launch on that day. One company launched a skin product on mother’s day and gave out skin products to the women and mothers who couldn’t make it to the event. Who would forget such a launch?

 

Action Tip/ Homework assignment: Do you want to share with the press and your customers that lead to the product or service upgrade or you want to heighten expectations by giving a step by step account of what happened before the launch. Either way works if only your customers can always count on you like fresh air. So, start by writing down the features of your products and match them with the benefits. 

 

Now, let’s look at parts of the body to help us write the body or content or outline of your product launch speech:

 

Again, below are excerpts to guide us every step of the way. Here you go:

''What’s special about Windows 7 and the way it came together and why I think we have a little extra special secret sauce somehow in the making of Windows 7….. Whether it’s all of the data that we get back from customers about how they’re using Windows and what they’d like to see different and improved, whether it’s the feedback we got from the 8 million beta test customers, all of that came together in a very unique blend………

You had teachers, small business owners, soccer moms. You had people stretching, if you will, from grandparents to gamers, people stretching from Australia to Iceland. …

One of the favorite things that the development team did during the course of building Windows 7 is create this thing in one of the R&D buildings that they called The Wishing Wall. …………And to all of our customers who participated in giving us that input and feedback, I really want to have a chance to thank the beta test customers, and I want to thank all of our Windows users I talked about simplicity but I want to give you a little bit broader characterization of Windows 7 overall. 

I think of Windows 7 in three major buckets: No. 1, it works the way you want to work. You want that computer to fire up quickly, boom. ……..

No. 2, the things that you do all the time need to be simpler. You want to manage the windows on your desktop, you want to find the documents you most frequently use…

 

And then No. 3, let’s enable a world of new things, new possibilities for software developers and hardware developers and for end users. So you get a technology like multi-touch, which enables people to build new computers and new software…''

 

Comments/Writing Ideas: Customers love it when get to know that you have actually acted upon their feedback and that’s what the great Microsoft has done by sharing what they did with the data.

 

You can also do that by writing down the features of your new product and the benefits to the customer. A proven way to get to the heart of your message is bring out the pains customers go through and the effects (good and bad) it has on the user.

 

Remember, each point you raise should be connected somehow to the solution your product offers. You may use multimedia (in the form of photos, videos and success stories) to support your presentation or give it a visual appeal. Remember, your presentation needs to be interesting and engaging to engage your customers and prospective ones.

 

Don’t forget to thank your customers for their support and sharing feedback. You should also thank your own team too: the engineers, research and development team, the sales team, customer service folks, etc. If you can’t mention all their names, just thank each department. You may pay special tribute to certain individuals who have played a huge role in your product or service launch.

 

Now, let’s look at how to write the closing remarks of your product launch speech.

 

Again, let’s go back and look at a few lines from the example above so we can figure out how to end with a bang. 

 

Here you go: 

‘’ And so we continue to move down this path of allowing the intelligence……….We’ll have a chance to show you some of how this comes together in just a minute as Brad Brooks starts his demo.

And so what I’d like to do now is to invite up on stage Brad Brooks, Vice President from our Windows Marketing Group, and Brad is going to give you a fairly extensive walk-through of the product that is Windows 7 and some of the new Windows 7 PCs.‘’

 

There are actually several ways of ending your product launch speech other than the usual closing note ‘’ thank you for listening’’ which I find rather lame and uninspiring.

Here are some tried and tested ways successful CEO’S and managers have used to wrap up on a memorable note.

 

First, you can ask your listeners and customers to buy your new product. That may come with a discount for the early shoppers.

It doesn’t end there. You should go further by telling them where it’s available. In brick and mortar stores? Online channels? On your social media channels?

You can send a broadcast message to your customer fan base after your product launch presentation and let me know where they can buy your product and services.

 

Second, you can do a live demo of your product as the above example shows. If it’s very easy to use, you can bring a customer on stage after your product demonstration and ask him or her to try it. It shouldn’t just be a random guy. But, someone who have tried your new product or service.

 

 

Third,  you may even give free samples of your product or samples to the press and those present and they will share the news with their friends and family.

 

Fourth, if you have a good story to tell about how your product solved a customer’s problem, you can conclude your remarks with that testimonial or an effective case study. If that person is well known like a respected celebrity, then you can laugh all the way to the bank.

 

Fifth, you can combine all of the above techniques and your speech will be a hit.

Action Tip/ Homework assignment: Do you want to end with a simple thank you note or wish to end with one or more of the above closing techniques.

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