CEO Speech or Letter to Employees: How to Easily Write A Message to Your Staff That Will Inspire and Motivate Them to Their Fullest Potential
Are you the CEO, manager, director, boss or the president of your organization?
And are you looking forward to writing and delivering an inspirational message that will not only inspire your employees but also persuade them to be very productive employees?
If you answered yes to any or even all of that, then please stick with me for a while because I am going to share with you ideas and tips about…
- How to write an inspiring speech or message to your employees
- How to use well-written CEO samples or examples to employees to easily express your thoughts and ideas with clarity and purpose
…..plus a lot more ideas to help you express what you wish to say
I tend to liken being a boss of an organization to being a train driver or engineer where the train engineer controls the direction of the train.
You, are in essence, the ‘’train engineer’’ of your company. By virtue of your role, you have to deliver small talks from time to time to propel your team to achieve set goals and objectives.
Is that something you do quite often or all the time? Yeah, I think you do that most of the times because CEO's are renowed for that.
Unfortunately, the overwhelming majority of bosses miss the mark when it comes to inspiring their teams with the right words because they are not great with words. Others who are blessed with the gift of gab don’t prepare well enough and often end up not giving it their all.
No matter how you feel about making presentations and speeches, you still have to figure out a way to make your messages stick because when they do, they will enhance productivity and ultimately boost the ego of your employees.
Believe it or not, your words can make a positive difference by first figuring out the kind of message or speech you wish to deliver, how it will be delivered, and its intended purpose.
The following pointers can help you consider the kind of speech you wish to make and your choice should be based on the prevailing circumstances or events at your workplace. For example, if you are leaving the workplace, then it makes sense to deliver a departure speech.
Ok, please let’s go through the list carefully.
- Are you going to deliver the dreaded CEO layoff speech?
- Are you in hard times and do you wish to deliver a CEO motivational speech to your employees?
- Have you been newly appointed? Or is it your first day at the workplace and do you want to make a CEO welcome speech or message?
- Or it’s simply a message to welcome new employees?
- Are you leaving the firm and do you want to deliver a befitting farewell message?
- Has the year come to an end? And do you want to entertain your staff with your annual CEO Christmas speech?
- Are you going to deliver a CEO New Year Speech because you are in a new year?
Picking one from the above list will ultimate set the tone for the theme of your message or presentation. As a reminder, you should pick one based on the events or circumstances at your workplace.
For example, if it’s a New Year, then you have to deliver an end of year or New Year CEO Speech. You may go on to tell them about the theme for the year. In this scenario, I might pick a theme like this one: ‘’ (2022 Our Year of Purposeful Innovation) ‘’. You can further explain why you've chosen that theme for that particular year.
Having established the theme or purpose of your speech, you can share a few memorable stories about how your firm’s best innovative practices have driven your company to where it is at now. You may back it up with at least two successful case studies if you don't want to drag on.
Ok…As we read further, I will share with you two examples. Then, I will break break it down bit by bit and add my thoughts and observations and ideas to my analysis so you can understand it better.
Before we look at the examples, let’s first consider this. If you don’t have enough experience speaking to your employees or you are new on the job, then it’s best to fill your mind with great ideas so you don’t get stuck in the process.
Do you want to know where you can get those great ideas? Youtube.com and similar places like that! Well, I got these two great video examples you can watch and learn from.
So please sit back, watch them, learn from them and see if there are ideas in each video clip you can adapt to your own script.
Here you go:
CEO Speech to employees----video#1
CEO Speech to employees----video#2
Did you enjoy both clips? I did and got a few insights from watching both clips!
By the way, here are the two examples I promised you earlier. What you should know is that the ideas you will discover in the templates below can be applied to any kind of speech you are thinking of writing.
Please let’s read through them before we discuss it in detail.
Here you go:
CEO Motivational Speech or Letter to Employees by Victoriya Boklag, CEO of United Group
A happy new year to you all! I hope you celebrated the start of 2022 safely and in good spirits with family and friends. As we mark the final days of the festive season, I want to take a moment to look back on 2021 and thank you all for your contributions over the past 12 months.
2021 was another transformative year for United Group. It was a year in which we strengthened the business further, growing our ranks by welcoming new members and rolling out important initiatives that will help to guarantee our continued success in the future.
Among these are the extensive investment programmes across various markets including build-out of 10G fixed networks and 5G mobile networks, as well as investments into new television studios and original content.
Working together we made good progress toward our strategic goals despite significant challenges – not the least of which were ongoing disruptions from the pandemic that continues to have such a substantial impact on our own work and home lives, as well as on the lives of our customers.
I was proud to see how quickly we adapted to each new challenge and how teams from across the company collaborated with one another to make the most of every opportunity. Great examples of this include the successful rebranding of Vivacom Bulgaria and Nova Greece, as well as the introduction of EON in Bulgaria, Croatia, and Greece, meaning our TV platform is now available in all our markets.
We also took other important steps, such as sealing a deal to acquire Greek telecoms operator Wind Hellas and reaffirming our commitment to being a sustainable business by formalising our approach to ESG.
Over the past year you’ve all demonstrated over and over again our strengths as an organisation and made clear that when it comes to United Group, the whole is greater than the sum of the parts. This is because we are an ambitious team that sets high goals and a talented team that works hard to achieve them.
The work we are doing is more relevant than ever today. The products and services we provide are an integral part of people’s lives. Our customers rely on us to keep them connected, informed, and entertained and I’m pleased to say that in every market they recognise our efforts to serve and delight them.
2022 is set to be another exciting year for us. We can look forward to working further on the many initiatives to deliver the best services and technology, an outstanding customer experience, and amazing content.
I want to thank you for your continued commitment and effort. Every one of us has an important role to play in the work ahead and I’m confident that together we will achieve great things.
I wish you and your loved ones a happy and successful 2022!
Ok…..we are not done yet.
Let’s look at…Example #2: CEO Inspirational Speech or Letter to Employees by Masaaki Tanaka, President & CEO of Nippon Paint Holdings
Congratulations on your joining the Nippon Paint Group companies. We have a total of 110 of you here today who decided to join the Nippon Paint Group, attracted by our businesses, technologies, people and brands. I look forward to working with you.
The business climate has been affected by COVID-19 pandemic, which started at the end of 2019. COVID-19 also affected your job-hunting activities, requiring you to have job interviews online. However, vaccinations started in Japan this year. The Japanese government, the Tokyo Metropolitan Government and the IOC are making preparations for the Olympic and Paralympic Games this summer.
In view of these recent developments, I chose “re,” as in recovery, resilience and return to normal, as the letters that embody my expectations for this year. All these “re” words are powerful words that express the hope for and commitment to creating an environment for moving forward. I hope everyone will make a fresh start with a forward-looking attitude.
The Nippon Paint Group celebrates the 140th anniversary of its founding this year. Our Group has over 3,500 employees in Japan and more than 34,000 employees around the world. We have recently defined our Purpose that serves as a guiding philosophy to bind our Group together.
The Purpose Statement is: “Enriching our living world through the power of Science + Imagination.” This expresses our commitment to making our world better and sustainable by using our technological strengths to tackle social challenges and to contribute to increasing wealth in society. I expect our new employees to embrace the Purpose that defines the Nippon Paint Group’s shared identity and feel the bonds that bind our Group together worldwide.
Nippon Paint Holdings has dramatically expanded the scale of global operations following the acquisition of 100% ownership of the Asian JVs and the Indonesia business and the integration of the automotive coatings business across regions and countries. These actions advance our businesses to a new stage as a globally integrated organization. In addition, we acquired 75% of the equity of a Malaysian company in March.
The pace of our global business expansion is picking up. I’m confident that the Nippon Paint Group is well positioned to continue growing by leveraging our overwhelming competitive superiority as a leading company in the global paint industry.
With SDGs and ESG at the core of management, Nippon Paint Holdings uses “spider-web management” for facilitating autonomous collaboration and cooperation between our Group’s companies in Japan and other countries to create synergies within our Group. We will continue to aggressively seek M&A opportunities to further expand the network of our partner companies around the world.
I believe all of you have had an experience in your life that taught you that “team efforts are the critical element for great achievements and creating new value.” I hope everyone will keep teamwork in mind with every action you take as a member of the Nippon Paint Group.
By becoming a member of a company, you will learn that you can accomplish things together as a team what you cannot do by yourself. I call this thinking the “Power of Teamwork.” I encourage everyone to take the initiative to become involved with different people and create the Power of Teamwork.
I hope everyone will realize your potential in our Group’s globally diversified work environment. For this purpose, I encourage everyone to learn English and Chinese. The ability to communicate in foreign languages will facilitate communications with your fellow workers outside Japan. In addition, learning another language will enrich your career and lives.
Since you have joined the Nippon Paint Group during this period of change, you will be required to respond to changes. In this context, I suggest that you make it a habit to doubt conventional wisdom and ideas. It often happens in the business world that the conventional wisdom is proved wrong. The ability to break through the conventional wisdom is what you need to respond to changes.
As my final remark, I would like to express my wish that you will fully utilize your capabilities in your workplace with the pride that you are an important member of a team that is carrying on the proud history of the Nippon Paint Group, which is a leading corporate group in Japan. Our company is changing in many ways, even now, and I want everyone to be involved with those changes. What’s more, I’m hoping that you will make changes happen.
Finally, I extend my best wishes for a fulfilling career at the Nippon Paint Group starting today.
Now, we are about to delve deep into how these examples were formulated. So, go grab your note pad or journal and jot down some ideas as we do this together.
Do you ever remember your High School saying that most essays and speeches have three main sections? So, it is with all these examples. All speeches have introductory remarks, body or content, and the final remarks or conclusion.
Ok, let’s start with the introduction since it sets the tone for the rest of your presentation and its premise should be based on the theme of your speech.
For example, if you are speaking to new employees, you could use your introductory lines to crack a few jokes to make the atmosphere light. You can also use your opening address to thank them for joining your firm and reassure your new staffs that you will always be around whenever they need help.
Yet again, if you are delivering for example, an end of year message, then your opening remarks can be spiced with some notes of gratitude as seen in this extract:
‘’As 2020 draws to a close I want to take the opportunity to look back on a year that turned out much differently than anyone could have imagined. While it was certainly challenging in many ways, it also showed how strong we are as a company – even in the toughest of times.
So, I want to thank you all for the hard work and commitment you’ve shown over the past year. Our combined strength is what makes us successful as a company.’’
All in all, the ideas in your opening lines should be a reflection of the kind of message you are going to deliver.
Ok, let’s move on to….
How to Write the Body or Content of Your Speech to Your Employee
To do that easily, let’s recap portions of the second example to guide our steps.
‘’ The business climate has been affected by COVID-19 pandemic, which started at the end of 2019. COVID-19 also affected your job-hunting activities, requiring you to have job interviews online. However, vaccinations started in Japan this year. The Japanese government, the Tokyo Metropolitan Government and the IOC are making preparations for the Olympic and Paralympic Games this summer.
In view of these recent developments, I chose “re,” as in recovery, resilience and return to normal, as the letters that embody my expectations for this year. All these “re” words are powerful words that express the hope for and commitment to creating an environment for moving forward. I hope everyone will make a fresh start with a forward-looking attitude…‘’
Commentary/Take home points/Writing ideas:
Although, putting together your scattered thoughts and ideas seem like a high mountain to climb, it’s very easy to write this part of your speech if you have a faint idea of what to say.
To put your ideas together in a coherent manner, you should first create an outline of your CEO speech by outlining the key points of your remarks and supporting it with stories or events that have happened within the organization.
A little brainstorming can go a long towards accomplishing that. For example, if you are delivering an end of year message, you can come up with answers to the following questions which you can later develop into a full-fledged speech.
This is what i want you to do right away. Grab your paper and pen and write down answers to these questions:
- How did the last year go?
- What were the main highlights of the year?
- What were some of the challenges you faced together as a team?
- How did you resolve those challenges?
- How did those challenges inspire you as the leader of the team?
- What lessons did you learn the past year that will shape the organization in the New Year?
- Which persons do you want to express gratitude to?
P.S: If you are pressed for time and have to come up with ideas on the fly, you can ask your employees to write one thing they want you to talk about. Believe me, you will get plenty of great feedback from your employees if you ask them to send in their contributions. For the most part, your ideas for the content of your speech should be related to the kind of speech you wish to make. We talked about those at the outset of this article.
Finally, let’s look at this summary from our second sample or template so you can figure out how to write the ending remarks or conclusion of your CEO speech to employees.
‘’ In this context, I suggest that you make it a habit to doubt conventional wisdom and ideas. It often happens in the business world that the conventional wisdom is proved wrong. The ability to break through the conventional wisdom is what you need to respond to changes.
‘’As my final remark, I would like to express my wish that you will fully utilize your capabilities in your workplace with the pride that you are an important member of a team that is carrying on the proud history of the Nippon Paint Group, which is a leading corporate group in Japan. Our company is changing in many ways, even now, and I want everyone to be involved with those changes. What’s more, I’m hoping that you will make changes happen.
Finally, I extend my best wishes for a fulfilling career at the Nippon Paint Group starting today.’’
Comments/Take home points: Depending on the message the circumstances of your speech, your last words should give your employees a sense of assurance that you always have their best interests at heart.
Take for example, this extract delivered by CEO Bob Bradway’s letter to Angen employees when covid 19 forced many firms to shut down.
“COVID-19 hit us hard,” he said. “It knocked us down a few times, but we have always gotten back up. We are still standing. As I write this note, more than 300 million COVID-19 vaccine doses have been administered around the world – a remarkable achievement for our industry. The end of the pandemic may not yet be near, but it is within sight. We will tell our children and grandchildren what it was like to live through this time. I hope at least part of the story you tell will be that you worked with people and for a company that helped make a difference.”
Second, you can also use your closing remarks to thank them for their support and conscientiousness.
For example, if you are leaving the organization, you can single out key individuals who have contributed massively towards making your tenure very successful.
Third, if your organization is going through several challenges, you can use your closing remarks to strike a very empathic tone. Here’s an example to buttress this point.
‘’ This pandemic has shown it is necessary to continuously transform our businesses to adapt to new eras. The unprecedented and sudden nature of this pandemic has changed our way of life, but it also represents an opportunity to review our ways of making life better. HOYA will continue to contribute to society and evolve and thrive together with you ‘’.
Fourth, if you are speaking to new workers, you can tell them your expectations and I think these brief lines can work well in this regard.
“The last expectation has to do with teamwork. If you need help, you should ask for it. No one should feel that his or her position is in danger when he or she feels a better job can be done with a little help.
You should also provide help when you can and when it would help others do a better job.
No doubt this means that you will be making extra efforts and personal sacrifices. Those efforts will be recognized by the people around you and may eventually even lead to material improvements in your situation.
But at a minimum, you will realize that some days you, too, need help. Having provided it, you will be gratified when your colleagues step up to do the same. “Those are my expectations. Please let me know if we are falling short in these areas.My door is always open. Thanks for listening and once again you are welcome to Jim Fed! ”
Generally, your speech should always come from the heart and convey the feeling that you care for your employees.
That’s what made this CEO Arthur Demoulas the apple of his organization’s eye.
Unfortunately, many bosses don’t covey any empathetic tone when they address their teams. Some just mention quotes and give statistic after statistic without stating the benefits or effects of what that means to the worker.
While that has its own place, real human stories are the heartbeat of every CEO Speech. So, it’s best to use to use stories when it becomes absolutely necessary.
Please Read This Time-Sensitive Message Only If You Really Want to Give a Unique And Memorable CEO speech in record time…ignore this if you still want to make the same boring speech every you speak
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