CEO End of Year Speech or New Year Message to Employees: How to Easily Write an Inspiring End of Year or New Year Message That Will Motivate Your Staff to Maximum Productivity
CEO Speech or Letter to Employees: How to Easily Write A Message to Your Staff That Will Inspire and Motivate Them to Their Fullest Potential

CEO New Product Launch Speech: How to easily write a memorable product launch speech for a new product or service that will compel your customers and prospects to buy in droves

 

Are you the president or director or manager or CEO of your company? And are you looking for tips and ideasto help you write an inspiring speech for your new product or service launch?

 

Just stay with me for a couple of minutes and I will share with you tips and ideas about…

  • How to easily write a successful new product or service launch speech like a pro
  • How to use product launch or service speech examples to say what’s on your mind at your project launch

…plus lots of great ideas you can incorporate into your own message.

 

CEO 1

 

Ok, let’s start and do this together. Let me begin by saying that there have been many memorable product launches in history.

I can talk about Steve Job’s IPhone launch and the Dollar Shave Club Launch. Did you ever watch both product launches? I am sure you heard about the IPhone launch, right? It’s probably the most memorable product launch in recent history given that that it was the first time the world had ever seen something unique like that.

 

Well, you’ll agree with me that one of the most exciting events on your company’s calendar is your product or service launch. Think back to the last time it happened and you will understand the importance everyone attaches to it: especially your customers, prospective buyers, and shareholders!

 

Ceo product launch

 

Come to think of it. Your customers trust you and some of them love your brand as though you were their own kith and kin.  So, they are always on the lookout for innovative and useful products and services that will make their lives much better and easier.

 

Once, you make an announcement that you are coming up with something new, they will be on cloud nine and you have to make sure your product or service meets their expectations.

 

The burden of anticipation is so huge that can you can feel this palpable excitement on your employees and clients faces on the day of your launch. Now, its launch day and you have to make good on your promises. What you say and how well you say it can make all the difference in your bottomline.

 

What’s more, what you say will either increase their loyalty and retention or can ultimately result in product recall if you screw up. If you have never made a CEO new product launch speech before, it can be very intimidating.

 

At this point, I am sure you’re probably wondering what you are going to say at your CEO product launch?

I am so glad you’ve asked this question. I am going to share with you a good product speech example. Why? Because CEO product launch samples or templates can furnish you with lots of great ideas that can help you figure out how to communicate the benefits of your product or service in a way that will resonate with your clients or customers.

 

If you are new to this altogether, then I suggest that you watch a few video clips of how such presentations are made so you can get a fair idea of how to deliver one of the most important speeches of your professional life.

 

Please click on the play button for each video, spend a few minutes watching both clips, learn from these visual examples and write down ideas you think you can work into your own presentation.

 

CEO product speech sample- video#1`

 

 

CEO product launch opening speech examples- video#2

 

 

Videos are not the media to learn from. Also, well- written examples have enormous potential to help you put together a very persuasive pitch that will compel your customers to buy your product or subscribe to your service in droves.

 

So, right now, I am going to share this superb product launch example Steve Ballmer gave when his company, Microsoft launched Windows 7 in 2009.

 

Below, is the complete transcript. After we’ve read through it, I will break it down bit by bit and share my comments, thoughts, observations and couple of writing ideas that can help you write yours the way you want it. 

 

Here’s the full text of Ballmer’s presentation: CEO Product Launch Speech Sample/Template

It is a great honor and privilege for me to have a chance to be here today. I’m an enthusiastic personality, I think. I get a little fired up about things. And I’ll tell you, there’s not much that gets me more fired up than the chance to start selling, delivering, and letting customers enjoy Windows 7.

 

So today Windows 7 is available—45,000 stores around the world. It’s available on new PCs, the upgrade is available, and it’s just out there for all to start, hopefully, to appreciate and enjoy as much as our 8 million beta testers have done.

Ceo product speech samples

So today I get to say not only that I’m Steve Ballmer and I’m a PC, but I’m Steve Ballmer, and I’m a Windows 7 PC effective immediately. What is Windows 7 at the end of the day? What were we really most trying to do? We were trying to make the everyday usage of the PC better in the ways our customers wanted: Simpler, faster, more responsive. 

 

And so for the billion people who use Windows, for the perhaps as many as 300 million people who may buy a PC during the course of the next 12 months, we want to give a chance for people to have a better and better experience and at the same time, enable a world of new opportunities, new applications to do new things that you’re going to have a chance to see and witness as you’re here with us today.

 

What’s special about Windows 7 and the way it came together and why I think we have a little extra special secret sauce somehow in the making of Windows 7. And it really came about from an intense collaboration between our own engineering organization and our partners, a group of about 50,000 partners, software vendors, hardware vendors, peripheral vendors, and our customers. And our customers. 

 

Whether it’s all of the data that we get back from customers about how they’re using Windows and what they’d like to see different and improved, whether it’s the feedback we got from the 8 million beta test customers, all of that came together in a very unique blend. 3,000 world-class engineers at Microsoft, 50,000 partners with umpity-ump engineers there, and then the 8 million customers. And the 8 million customers were people from all around the world, 200 countries. 

 

You had teachers, small business owners, soccer moms. You had people stretching, if you will, from grandparents to gamers, people stretching from Australia to Iceland. Across the planet, feedback coming in from people in all walks of life really helping us think about and improve and make Windows 7 and Windows 7 PCs what our customers, I think, will really, really want.

 

One of the favorite things that the development team did during the course of building Windows 7 is create this thing in one of the R&D buildings that they called The Wishing Wall. And on the Wishing Wall, they collected and put up just a ton of customer feedback.

 

Things that they called technical feedback, emotional feedback, to try to really bring alive in the physical world all of that information that we were getting back in the virtual world to help us tune the product. 

 

And to all of our customers who participated in giving us that input and feedback, I really want to have a chance to thank the beta test customers, and I want to thank all of our Windows users as we’ve gone over the last several years and literally hundreds of millions of new people have bought new PCs with Windows Vista and Windows XP.

 

 They’ve given us a lot of feedback that has allowed us to build a product that I think takes things really to a very, very new level.

 

I talked about simplicity but I want to give you a little bit broader characterization of Windows 7 overall. I think of Windows 7 in three major buckets: No. 1, it works the way you want to work. You want that computer to fire up quickly, boom. You want it to feel responsive, boom. You want longer battery life, boom. We needed to make those things work — simpler, faster, more responsive, leaner, less busy. And I think we’ve accomplished that with Windows 7.

Inspiring product launch speech by ceo or director of an organization

No. 2, the things that you do all the time need to be simpler. You want to manage the windows on your desktop, you want to find the documents you most frequently use. Let’s make that stuff super, super simple. And then No. 3, let’s enable a world of new things, new possibilities for software developers and hardware developers and for end users.

 

So you get a technology like multi-touch, which enables people to build new computers and new software. You get literally, I would say, from an end user perspective, dozens or hundreds of new features. And our experience throughout the beta test program is that everybody finds their own unique set of features to fall in love with. A road warrior like me, I love the new wireless networking.

 

Media lovers like my three teenage sons—well, one of them is a little younger than that—my three sons, they really love the home group features. And everybody finds, from an end user perspective, the things that delight them and we’ve enabled a whole new world of possibilities for the hardware and software community. And I think that forms kind of the essence of what Windows needs to be.

 

Windows needs to be an incredible opportunity for innovation for hardware companies, software companies, and it needs to be a place that is simple and easy to use and opens up the world of diverse innovation for the end user in a way that is manageable and consumable by billions of people around the world. 

 

Windows 7 takes us a step closer to the vision that we articulate that focuses in around three different screen sizes—PC, phone, and TV—all connected and communicating across the cloud, the Internet backbone.

 

We launched a new generation of Windows phones a few weeks ago. Today, you’ll see how that connects in and fits in the Windows 7 environment. We’ll show you new approaches today to use Windows 7 PCs to power scenarios that are entertaining, that run on your television set.

 

And so we continue to move down this path of allowing the intelligence and information that you expect to be across all of the devices in your world, at home and at work, giving you the information, the entertainment, and the socialization, in addition to the productivity that you would expect. We’ll have a chance to show you some of how this comes together in just a minute as Brad Brooks starts his demo.

 

Today is a very good day. But the center, I think, of the day is really the product itself. And so what I’d like to do now is to invite up on stage Brad Brooks, Vice President from our Windows Marketing Group, and Brad is going to give you a fairly extensive walk-through of the product that is Windows 7 and some of the new Windows 7 PCs.

 

CEO 2

 

That's it.  Now, let’s see how you can write something close to that, if not better based on how the above example was scripted. As you are pretty much aware, every speech has these three main sections: introduction, body or content and the conclusion.

 

So, first and foremost, let’s start by looking at the introductory remarks. Here are extracts of it.

‘’ It is a great honor and privilege for me to have a chance to be here today. I’m an enthusiastic personality, I think. I get a little fired up about things. And I’ll tell you, there’s not much that gets me more fired up than the chance to start selling, delivering, and letting customers enjoy Windows 7.

So today Windows 7 is available—45,000 stores around the world. It’s available on new PCs, the upgrade is available, and it’s just out there for all to start, hopefully, to appreciate and enjoy as much as our 8 million beta testers have done.

So today I get to say not only that I’m Steve Ballmer and I’m a PC, but I’m Steve Ballmer, and I’m a Windows 7 PC effective immediately. What is Windows 7 at the end of the day?  ‘’

 

Comment/writing ideas: It’s always a great idea to greet your audience and let them know how you are if you are not a ‘’celebrity boss’’ like Steve.

 

Afterward, you can go ahead and let everyone know why you are up there on that stage.

 

Next, you mention some individuals or personalities who made it all possible. Don’t forget to say a big thank you to your customers for their support and loyalty over the years.

 

Action Tip/Homework Assignment to help you write your introduction:First, taking inspiration from Steve’s intro, can you write a very simple but inspiring opening address?

Second, which personalities do you want to express appreciation to and what do you really want to tell them?

How to write a ceo product launch speech

 

We are not done yet. Please let’s keep this going by looking at the lines which comes right after the introduction.

 

Here you go:

 

‘’So today Windows 7 is available—45,000 stores around the world. It’s available on new PCs, the upgrade is available, and it’s just out there for all to start, hopefully, to appreciate and enjoy as much as our 8 million beta testers have done’’

 

Comments/Writing Ideas: Most product launches usually start by building anticipation for the new product or service by talking about the previous one and what lead to the upgrade or the new product.

 

Steve Jobs was an expert at this and you can tell from reading this article how he masterfully talked about the previous products and services before launching the IPhone.

 

Steve Balmer didn’t do that here. But he dived right in with this launch.Somewhere in the middle of the speech, he gave some great reasons for the enhancement.

 

Let me digress here for a moment. If you have an impressive catalogue of products, you can begin by mentioning them and how they have enhanced your customer’s well-being. 

If you are not known for that, you can say why you are introducing this new product or service. Some CEO’S state the features and leave out the key benefit of your products or services.

 

Let me ask you this: Do you have a list of products and services? And can you briefly mention their benefits? If so, please jot down the very popular ones and state the obvious benefits.  They should be something that hits on the pain points of your customer.

 

Again, if you are doing a launch on a day like mother’s or father’s day, you may let them know why you are doing your product launch on that day. One company launched a skin product on mother’s day and gave out skin products to the women and mothers who couldn’t make it to the event. Who would forget such a launch?

 

Action Tip/ Homework assignment: Do you want to share with the press and your customers that lead to the product or service upgrade or you want to heighten expectations by giving a step by step account of what happened before the launch. Either way works if only your customers can always count on you like fresh air. So, start by writing down the features of your products and match them with the benefits. 

 

Now, let’s look at parts of the body to help us write the body or content or outline of your product launch speech:

 

Again, below are excerpts to guide us every step of the way. Here you go:

''What’s special about Windows 7 and the way it came together and why I think we have a little extra special secret sauce somehow in the making of Windows 7….. Whether it’s all of the data that we get back from customers about how they’re using Windows and what they’d like to see different and improved, whether it’s the feedback we got from the 8 million beta test customers, all of that came together in a very unique blend………

You had teachers, small business owners, soccer moms. You had people stretching, if you will, from grandparents to gamers, people stretching from Australia to Iceland. …

One of the favorite things that the development team did during the course of building Windows 7 is create this thing in one of the R&D buildings that they called The Wishing Wall. …………And to all of our customers who participated in giving us that input and feedback, I really want to have a chance to thank the beta test customers, and I want to thank all of our Windows users I talked about simplicity but I want to give you a little bit broader characterization of Windows 7 overall. 

I think of Windows 7 in three major buckets: No. 1, it works the way you want to work. You want that computer to fire up quickly, boom. ……..

No. 2, the things that you do all the time need to be simpler. You want to manage the windows on your desktop, you want to find the documents you most frequently use…

 

And then No. 3, let’s enable a world of new things, new possibilities for software developers and hardware developers and for end users. So you get a technology like multi-touch, which enables people to build new computers and new software…''

CEO 3

 

Comments/Writing Ideas: Customers love it when get to know that you have actually acted upon their feedback and that’s what the great Microsoft has done by sharing what they did with the data.

 

You can also do that by writing down the features of your new product and the benefits to the customer. A proven way to get to the heart of your message is bring out the pains customers go through and the effects (good and bad) it has on the user.

 

Remember, each point you raise should be connected somehow to the solution your product offers. You may use multimedia (in the form of photos, videos and success stories) to support your presentation or give it a visual appeal. Remember, your presentation needs to be interesting and engaging to engage your customers and prospective ones.

 

Don’t forget to thank your customers for their support and sharing feedback. You should also thank your own team too: the engineers, research and development team, the sales team, customer service folks, etc. If you can’t mention all their names, just thank each department. You may pay special tribute to certain individuals who have played a huge role in your product or service launch.

 

Now, let’s look at how to write the closing remarks of your product launch speech.

 

Again, let’s go back and look at a few lines from the example above so we can figure out how to end with a bang. 

 

Here you go: 

‘’ And so we continue to move down this path of allowing the intelligence……….We’ll have a chance to show you some of how this comes together in just a minute as Brad Brooks starts his demo.

And so what I’d like to do now is to invite up on stage Brad Brooks, Vice President from our Windows Marketing Group, and Brad is going to give you a fairly extensive walk-through of the product that is Windows 7 and some of the new Windows 7 PCs.‘’

 

There are actually several ways of ending your product launch speech other than the usual closing note ‘’ thank you for listening’’ which I find rather lame and uninspiring.

Here are some tried and tested ways successful CEO’S and managers have used to wrap up on a memorable note.

 

First, you can ask your listeners and customers to buy your new product. That may come with a discount for the early shoppers.

It doesn’t end there. You should go further by telling them where it’s available. In brick and mortar stores? Online channels? On your social media channels?

You can send a broadcast message to your customer fan base after your product launch presentation and let me know where they can buy your product and services.

 

Second, you can do a live demo of your product as the above example shows. If it’s very easy to use, you can bring a customer on stage after your product demonstration and ask him or her to try it. It shouldn’t just be a random guy. But, someone who have tried your new product or service.

 

CEO 1

 

Third,  you may even give free samples of your product or samples to the press and those present and they will share the news with their friends and family.

 

Fourth, if you have a good story to tell about how your product solved a customer’s problem, you can conclude your remarks with that testimonial or an effective case study. If that person is well known like a respected celebrity, then you can laugh all the way to the bank.

 

Fifth, you can combine all of the above techniques and your speech will be a hit.

Action Tip/ Homework assignment: Do you want to end with a simple thank you note or wish to end with one or more of the above closing techniques.

What to say about product launch speech

Please Read This Time-Sensitive Message Only If You Really Want to Give a Unique And Memorable CEO speech in record time…ignore this if you still want to make the same boring speech every you speak

Let’s face it. Being CEO is one of the most stressful jobs on earth. So, you shouldn’t stress out about putting together a great speech which in itself can make you lose your sanity and create an extra burden on your shoulders.

We know most CEO’S are not great with words and  we are giving you a chance to come up with something inspiring and memorable without pulling your hair out!  

Want to get on board? You should by first filling out this simple and short questionnaire and we will help you out as these people experienced.

Ceo  speech to employees

This is also another letter we got from an old client

Ceo speech to employees samples

Ok, Is This Offer For Me?

  • Yes, it’s for you if you are overwhelmed by the pressures of work or other things and really don’t have the time to put a beautiful speech together.
  • Yes you have to get on board; if you don’t know how to start or are not too sure if you can.
  • Yes, if you are not too eloquent or not too sure if you are on the right track.
  • Yes, if you feel writing and giving speeches is simply not your thing! You just hate it!
  • Yes, if you are still struggling to find the right words and ideas to say something memorable.
  • Yes, if you feel you might make some horrible mistakes!
  • Yes, if you are a good writer or speaker but you still want someone to look over or review what you’ve come up with!

Need a speech in about 24 hours or less? Trust me, we can deliver! it doesn’t matter if you need your speech today, tomorrow, next week, next month ,next year,... we can make things work for you right now.  

Ok, I am Interested, What’s the Cost?

You don’t have to give any $$$$ now!

Why? Are you guys serious? Are you not kidding?

No, we are very serious about this since we want you to be happy with your speech first!

Satisfaction guaranteed for mother of the groom

After we have delivered your speech, then you name a fair price for it! That’s all!  So, you better not joke with this amazing offer! We are very serious about this!

Oh Ok, How Then Do I Get Started Since I Want To Get On Board Right Away?

All you have to do RIGHT NOW is to click on this link to receive an easy-to-fill-in questionnaire in your email to get started.

  1. So, CLICK HERE TO GET STARTED NOW TO GET YOUR GREAT SPEECH NOW BY FILLING OUT A QUESTIONNAIRE— -you name a fair price after your speech has been delivered. So, you can have peace of mind! You just give whatever amount you want to.
  2. After that, we will send you a very short and simple questionnaire to fill out!
  3. Then, you have it sent back to us via email
  4. If something is not too clear, we will ask you to clarify.
  5. If not, we will send you a wonderful draft.
  6. Then, you look it over and tell us if you are okay with it or you want to amend it till you are happy with it — although we always get it right even with the first draft.
  7. Then, we ask you to name a fair price for it!

So, CLICK HERE TO GET STARTED NOW TO GET YOUR GREAT SPEECH NOW BY FILLING OUT A QUESTIONNAIRE — -you name a fair price after your speech has been delivered. So, you can have peace of mind! You just name a fair price for your speech.